Here’s our 5 Step Cash Flow is King Process

1. What gets measured, gets done

This is ultimately a goal-setting process and all your goals need to be measured. Now I’m not going to go through setting up your goals and smart goal process. We can save that for another time.

But what I really want you to understand is what gets measured, gets done. Everything you need to accomplish in life, needs to be measured.

One time I was at an event and a gentleman came up to me and said,

“I want to be a better basketball player”.

I said, “Show me a better basketball player?”

“You can’t. But what you can show me is shooting 50% from the field and 80% from the free throw line.”

“Right?”

“You can show a measurable increase.”

2. Start with the End in Mind

 When do you want to accomplish what you want to accomplish – your goal?

3. Work backwards

You must reverse engineer everything you want in life. If you want a million dollars, you must reverse engineer it.

4. Actionable Increments

Action! Action! Action! What are those small incremental things that you could do every day that creates discipline and accomplishes your goal?

Accomplishing goals is about breaking them down to very small micro-actions that you do every day and that you do consistently. It’s just like if you want to be in shape, it’s that hour a day that you need to make sure that you’re working on your muscles. If you want to have more mental clarity, you say, “How do I work on my mind for an hour a day”.

If you want to have financial clarity and the cash flow we’re talking about, what are those actionable increments that you could put in place to maximize your cash flow?

5. Self-to-Self-Measurement

You measure your incremental success to your plan and to your previous level. When do you want to measure your successes?

Do you want to measure your success on a…?

Yearly basis?

Quarterly basis?

Monthly basis?

Weekly basis?

Daily basis?

 

The key is to schedule when you are going to measure your actions and your progress.

 

Cash Flow is King FOCUSES ON 2 strategies…

#1 – Revenue Cures All

The higher you grow your revenue, the higher you’re going to grow your cash flow. If you’re just thinking about cash flow, there’s only so much you can do to maximize your cash flow by cutting costs. The best way to maximize your cash flow is by growing your revenue and so revenue cures all.

Let’s put together and apply the Cash Flow is King process to your revenue…

You remember a minute ago I was talking about that revenue cures all.

Here is the Cash Flow is King Process applied to maximizing your revenue…

1. What gets measured, gets done

$1,000,000 in revenue.

2. Start with the End in Mind

12 months

3. Work backwards

$250,000 per quarter

$83,000 dollars per month

$19.230 per week in revenue

Now, that’s not good enough but that’s a bite-size chunk. Sometimes when you think of a million dollars, it seems so esoteric. It seems so big that when you work backwards and move it down to these bite-size chunks, you could start thinking…

“How do I start accomplishing this?”

You could even work backwards a little bit further…

What is your average sale?

How many sales is that per week?

How many sales is that per month?

How many sales is that per quarter?

You could even break that down further to leads.

4. Actionable Increments

Marketing Funnel

Sales Funnel

Etc.

Ultimately, you need to break your numbers down to your actionable increments. What you need to answer is…

How much do you need to fill your funnel?

How many leads do you need in your funnel?

What’s your closing ratio?

On the consulting side, we have an eleven-point strategy that are different and actionable increments to maximize your marketing funnel and maximize your sales funnel and maximize your revenue.

   Actionable increments break down to…

   ACTION! ACTION! ACTION!

1. Self-to-Self-Measurement

When do you want to measure your progress?

What do you want to measure?

When do you want to measure…?

Every week?

Every month?

Every quarter?

Or every year?

The key is to get started. Get started with the process of understanding the Cash Flow is King revenue maximization model because revenue cures all.

#2- Profit is King

Now let’s start on some of the Cash Flow is King profits and cash flow into your pocket.

 So,

1. What gets measured, gets done

$333,000 in profit or cash flow to the owner

2. Start with the End in Mind

12 months

3. Work backwards

$83,000 per quarter

$28,000 per month

$7,000 per week in revenue

Now, that’s not good enough but that’s a bite-size chunk. Sometimes when you think of $333,000, it seems so esoteric. It seems so big at first but when you work backwards and move it down to these bite-size chunks, you could start thinking…

“How do I start accomplishing this?”

4. Actionable Increments

• Fixed Expenses
• Variable Expenses, etc.

Ultimately, you need to break your numbers down to your actionable increments. What you need to know is…

Are my numbers in alignment compared to the industry?

How can decrease my fixed expenses?

How can I decrease my variable expenses?

How can I provide more value to my clients?

How can I increase the amount of money I get from each of my clients?

Actionable increments break down to…

ACTION! ACTION! ACTION!

5. Self-to-Self-Measurement

When do you want to measure your progress?

Every week?

Every month?

Every quarter?

Every year?

What do you want to measure?

The key is to get started. Get started with the process of understanding the Cash Flow is King revenue maximization model because revenue cures all.

Let me share with you some of the successes that we’ve had with the Cash Flow is King process.

 

Dominate The Day,

Matt Linklater

 

 

 

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